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Its easier to find out what you're covered for, but I think that insurers should also explicitly communicate what you're not covered for and what could potentially cause problems when claiming.
Quick response times [...]
The quicker the responses upon applying for a policy, the better. This also goes for general queries submitted too.
Level of transparency [...]
I've often heard of insurers not revealing information that could potentially cause problems when claiming. Being more transparent would help.
Policy registration process [...]
There are so many forms and sometimes tests, that you have to do when applying for long-term insurance. Couldn't this be made simpler?
Simplicity [...]
It can be very difficult to know what you're covered for. That is often because the policies are often difficult to understand. The simpler it is to understand the policy, the better!
What do you want from your life insurance? 
